Aciruy's Blog

Google is googling us

aciruy — Thu, 26 Nov 2009 06:24:22 +0000

Google is a household name for search engine. Most people would prefer using Google compared to other search engines due to google’s clean, white interface and easy navigation of the website content.

Statistics have proven that people switch from “hotmail” to “gmail” which provides larger storage space for emails.

However good google, we should always look at the flipside..

After watching the video about what google does to extract unlimited amount of information from our daily lives, I am beginning to feel threatened by Google’s existence. Somehow it appears like Google is evil.

Not just google, we have other social networking stalking tools such as Facebook also extracts information about us. Giving out information is not as simple as a social trend. Online exposure is taking privacy away. Even if our profile is set to “private”, application programme owners who can look at accounts when we access seemingly innocent questions. Our information will be scrapped from simple quizzes.

Privacy no longer exist. This is horrible.

Monirity Report

aciruy — Thu, 26 Nov 2009 06:09:05 +0000

Minority report is movie which depicts lifestyle and technology present in year 2054.

Definitely one of the movies which gets people’s eyes glues to the screen. It is a brilliant display of future predictions about people’s lifestyle, criminology and, for sure, technology which seems out of this world. With cars traveling both horizontally and vertically, everything else seems possible.

Some of the predictions that came up from Minority Report

1) Iris Recognition – as defined by Wikipedia, is a method of biometric authentication that uses pattern-recognition techniques based on high-resolution images of the irides of an individual’s eyes.

2) Sixth Sense (device) – extract from website. ‘SixthSense’ is a wearable gestural interface that augments the physical world around us with digital information and lets us use natural hand gestures to interact with that information.

3) Interactive Advertisements – with iris recognition technology, advertisers would make use of such means to direct advertisements to individuals. as can be seen in the movies, advertisements speak directly to the person.

Issue I am concerned is linked with our privacy. Especially with the rampant development of Google and extraction of personal information in exponential rate. What would the world become when technology exposes our identity to the public so much so that we do not have any private lives.

Pat Law, Social Media Rockstar

aciruy — Thu, 26 Nov 2009 05:55:45 +0000

How to use Social Media like a Rockstar

View more presentations from Pat Law.

This must be one of the best guest lecturer.

Miss Kwa invited Pat Law the digital strategist. I didn’t doze off a single second over her lecture. Too much goodies to take away with us.

I vividly remember when she flashed a slide completely filled with major social media tools which we have yet to embrace. The works is evolving very quickly and each change is more drastic than the previous.

One moment you see twitter emerging, the next, you see integrated platforms such as TweetDeck, Twitter Grader, Tweet Cloud and etc etc..

Too much is never too good though. With emergence of many supporting tools to the already overwhelming (existing) social media tools, upgrading myself is becoming an overbearing chore.

We should never let technology revolve around our lives, yet, why are people indulging so much into it.

Continous Partial Attention (CPA)

aciruy — Thu, 26 Nov 2009 05:41:20 +0000

As described in Wikipedia, continuous partial attention “usually involves skimming the surface of the incoming data, picking out the relevant details, and moving on to the next stream. You’re paying attention, but only partially. That lets you cast a wider net, but it also runs the risk of keeping you from really studying the fish.”

Continuous partial attention is being exercised more regularly in this times compared the past. With rampant information available, audiences have to skim through articles , picking out main points and eliminating “noises” from the articles.

Many people, however, confuse themselves with multi-tasking.

As defined in Wikipedia, Continuous partial attention describes how many of us use our attention today. It is different from multi-tasking. The two are differentiated by the impulse that motivates them. When we multi-task, we are motivated by a desire to be more productive and more efficient. We’re often doing things that are automatic, that require very little cognitive processing. We give the same priority to much of what we do when we multi-task — we file and copy papers, talk on the phone, eat lunch — we get as many things done at one time as we possibly can in order to make more time for ourselves and in order to be more efficient and more productive. To pay continuous partial attention is to pay partial attention — CONTINUOUSLY. It is motivated by a desire to be a LIVE node on the network. Another way of saying this is that we want to connect and be connected. We want to effectively scan for opportunity and optimize for the best opportunities, activities, and contacts, in any given moment. To be busy, to be connected, is to be alive, to be recognized, and to matter.

The implication drawn here is that marketers have to take note that with news feeding application such as RSS, people are paying less attention to advertising messages. Advertising messages are now considered intrusive, invading online activities and audiences of such advertising messages are moving away to avoid them.

This may just be why advertising is incorporated into games, facebook application and other interactive applications available online

Hello world!

aciruy — Mon, 19 Oct 2009 04:46:44 +0000

Welcome to WordPress.com. This is your first post. Edit or delete it and start blogging!